{"id":132,"date":"2013-11-11T10:27:49","date_gmt":"2013-11-11T10:27:49","guid":{"rendered":"http:\/\/blogs.iriss.org.uk\/fitforthefuture\/?p=132"},"modified":"2013-11-11T10:27:49","modified_gmt":"2013-11-11T10:27:49","slug":"branding-fit-for-the-future","status":"publish","type":"post","link":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/2013\/11\/11\/branding-fit-for-the-future\/","title":{"rendered":"Branding: Fit for the Future"},"content":{"rendered":"

This week has been an interesting experience (and a first!) for me.<\/p>\n

We spent some time designing a title and brand for the project.<\/p>\n

IRISS’ creative in residence, Andy, sketched up some initial titles. We voted on our favourite idea within the project team. Then Andy and Kate got to work on making the design come to life!<\/p>\n

I made sure to keep a record of the magic!<\/p>\n

\"The<\/a>
The hand-drawn sketches are scanned in<\/figcaption><\/figure>\n

\u00a0A big part of the work that Andy and Kate did was making sure the hand drawn images kept their authenticity, and Kate resisted the urge not to make them too\u00a0neat and perfect.<\/em> We wanted to keep it nice and energetic!<\/p>\n

\"photo<\/a><\/p>\n

\n

Kate then got to work adding colour to the sketches- using Scottish Care’s theme Reshaping Care logo colours and making it bright and bold!<\/p>\n

\"\"<\/a>
Kate smiling at her job well done!<\/figcaption><\/figure>\n

\u00a0And the final result? A bright, recognizable and friendly logo!<\/p>\n

\"Fit\"Fit<\/a><\/a><\/p>\n

\n

\u00a0We chose ‘inspiring outcomes for older people’ because it got to the heart of what the project is really about – the lives of older people.<\/p>\n

If you’re lucky enough to be attending Scottish Care’s<\/a>\u00a0Annual Care Homes Conference, Exhibition and Awards 2013\u00a0\u00a0this Friday 15th November , you can get your hands on these little cards – and hear a little more about Fit for the Future.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This week has been an interesting experience (and a first!) for me. We spent some time designing a title and brand for the project. IRISS’ creative in residence, Andy, sketched up some initial titles. We voted on our favourite idea within the project team. Then Andy and Kate got to work on making the design … <\/p>\n

Continue reading “Branding: Fit for the Future”<\/span><\/a><\/p>\n","protected":false},"author":65,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/posts\/132"}],"collection":[{"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/fitforthefuture\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}