{"id":1374,"date":"2015-09-28T15:04:22","date_gmt":"2015-09-28T14:04:22","guid":{"rendered":"http:\/\/blogs.iriss.org.uk\/socialmedia\/?p=1374"},"modified":"2015-09-28T15:05:55","modified_gmt":"2015-09-28T14:05:55","slug":"exploring-your-social-work-brand","status":"publish","type":"post","link":"https:\/\/blogs.iriss.org.uk\/socialmedia\/2015\/09\/28\/exploring-your-social-work-brand\/","title":{"rendered":"Exploring your social work brand"},"content":{"rendered":"<p>I&#8217;m not sure how many people would agree that personal branding is important for social workers, not just entrepreneurs and Hollywood stars. Kristin Battista-Frazee argues that the same principles that entrepreneurs and celebrities use create an image are equally applicable to changing the way people view social work and create a better understanding of what it&#8217;s about (<a href=\"http:\/\/www.socialworker.com\/feature-articles\/your-social-work-brand\/how-do-you-stand-out-exploring-your-social-work-brand\/\">How Do YOU Stand Out? Exploring Your Social Work Brand<\/a>).<\/p>\n<p>In the coming months, <a href=\"http:\/\/www.socialworker.com\">The New Social Worker<\/a> (a careers magazine associated with Cape Western Reserve University) will feature articles about how to create a social work brand by leveraging your values and training. This chimes to some extent with what Davies and Powell say about <a href=\"http:\/\/www.ingentaconnect.com\/content\/tpp\/ep\/2012\/00000008\/00000002\/art00006\">communicating research<\/a>: we should borrow techniques from other disciplines, such as advertising.<\/p>\n<p>It might not be for everyone but it wouldn&#8217;t do any harm to follow what Battista-Frazee has to say about how social media and personal branding can enhance your personal profile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m not sure how many people would agree that personal branding is important for social workers, not just entrepreneurs and Hollywood stars. Kristin Battista-Frazee argues that the same principles that entrepreneurs and celebrities use create an image are equally applicable to changing the way people view social work and create a better understanding of what&hellip;&nbsp;<a href=\"https:\/\/blogs.iriss.org.uk\/socialmedia\/2015\/09\/28\/exploring-your-social-work-brand\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Exploring your social work brand<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[1],"tags":[15984,6335,15985,86],"_links":{"self":[{"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/posts\/1374"}],"collection":[{"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/comments?post=1374"}],"version-history":[{"count":0,"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/posts\/1374\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/media?parent=1374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/categories?post=1374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.iriss.org.uk\/socialmedia\/wp-json\/wp\/v2\/tags?post=1374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}