Social media and the employee voice

A very welcome report form Silverman Research for the Chartered Institute of Personnel and Development (CIPD) chimes well with the sentiments often expressed in this blog.

The report argues that, as a result of the relentless advance of social media, the employee voice is evolving rapidly. The greatest difference is the shifting patterns of communication, from being one-way or two-way to being multi-directional: social technologies are allowing new forms of collaboration that comprise mechanisms for making collective decisions.  The result is a new form of collective employee voice that is mobile, organised and intelligent.

The report concludes:

To date, much of the conversation [about social media] within organisations has been about the risks and threats (especially to employers) that may be associated with social media. However, the perils of an open approach to employee voice and the benefits of more traditional closed systems are often overrated. Moreover, there is little organisations can do to stem the rise of social media. Organisations should be designing their future in employee voice, before it designs them.

I don’t think there is much to add to that except to say read this report (only about 26 pages) and show it to people in your organisation who see more risk than opportunity.

Social media and employee voice: the current landscape

 

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Digital participation – new enquiry

The Royal Society of Edinburgh is to run an enquiry into digital participation in Scotland, the aim being

to ensure that digital technologies help to narrow the social divide, rather than widen it, and that the opportunities for economic development presented by digital technologies can be realised across Scotland’.

The benefits of digital participation for individuals, communities, public bodies, businesses and voluntary organisations are, says the Society, well documented and it wants to take stock of the social, economic and cultural communities across Scotland that are not yet enjoying these benefits.

Well one community that is not yet enjoying these benefits is the public sector where digital participation is woefully inadequate, mainly because employees are generally discouraged or blocked from participating. Some examples:

  • Not allowed to install buttons on browser, for example to store useful web pages in Delicious or Instapaper
  • Not allowed to access streaming video from, eg, Vimeo
  • Not allowed to access Twitter or Facebook
In the many workshops on social media (aka digital participation) that we have run in recent years most people understand the benefits and are enthusiastic, but are daunted by the barriers erected by their organisation. We have made this point many times; requiring people to ask for permission to use Soundcloud, Youtube, Vimeo, Delicious etc. is disempowering.  If digital participation means anything it means removing  these institutional barriers.

On the other hand there is plenty evidence that the public in general do engage with social media. See for example our our own study from 2010 The Future for Personalisation? Service Users, Carers and Digital Engagement. And more recently a study (reported in this blog) from the Government Office for Science  found that people are becoming more engaged in online networks, are working out how to manage their online identities, and can switch seamlessly between multiple identities.

The big barrier to digital engagement, I would suggest, is the lack of trust that many employers show in their employees.  As  Detective Chief Constable Gordon Scobbie puts it
 
We trust you with a baton and with the right to take away someone’s liberty, I think we can trust you with a Twitter account.

If your employer’s internet access policies hinder your digital participation why not visit the enquiry site and make your views known?

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  1. Ian, many thanks for this blog post about the Inquiry launch yesterday and links to your 2010 study (which I will pass on). Thank you also for your encouragement for others to make their views known via the Inquiry website. The Inquiry Committee is keen to hear from a wide range of communities and I therefore wanted to echo your encouragement to take part.

    Thanks, Nicola.

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The blurring distinction between online and offline identities

This month saw the publication of a really excellent report from the Government Office for Science (Foresight Future identities. Changing identities in the UK: the next 10 years) that should be read by anyone (especially senior executives, IT managers and data security managers) who still thinks that social media and social networking are remote and separate from daily work and life.

In essence the report notes that people are becoming more engaged in online networks, are working out how to manage their online identities, and can switch seamlessly between multiple identities. Public policy and public services have to take account of this rapidly changing world.

Here are a few snippets:

  • Sixty percent of internet users are members of a social network, compared to 17% in 2007.
  • Transitional life stages are defined by attitudes and roles, rather than age.
  • The boundaries between social and work identities are becoming blurred.
  • People are accustomed to switching seamlessly between the internet and the physical world, and use social media to conduct their lives in a way that dissolves the divide between online and offline identities.
  • A critical issue will be to ensure individuals have the knowledge and understanding to take control of their online identities and to be aware of how their online presence could be used by others.
  • Policy making will need to be iterative, adaptive, nuanced and agile, taking into consideration the multifaceted nature of people’s identities.
  • The UK needs to be considered as as much part of the virtual world as a real place
Faced with this evidence of change, why do government departments, local authorities and third sector organisations still routinely block access to web sites on the basis of increasingly irrelevant categorisations (a video streaming site – we don’t allow that; a social network – very dangerous; what, you want to put buttons on your browser and make it do what you want? – never!)?

Instead of tying up skilled and digitally literate IT staff in blocking (and then unblocking on request) access to the internet, why not redeploy these people to help the organisation develop the skills necessary to engage in the networked world?  In the absence of such engagement, the organisation’s clients may come to see it as irrelevant. Or staff (with their multiple identities and digital literacy learned at home) will simply start bringing their own devices, perhaps causing more headaches for the data security manager, or perhaps making him/her irrelevant.

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  1. Pingback: The blurring distinction between online and offline identities | Just do it! Social media in the workplace « MOBILE SOCIAL WORK

  2. Pingback: Digital participation – new enquiry | Just do it! Social media in the workplace

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Book now for the digital future

The Scottish Government is running a series of workshops for public sector employees on ‘Scotland’s Digital Future: Delivery of Public Services’.  The event will focus on ‘new ways of working – not just deploying new technology but ensuring that we focus on the user and deliver cost‐effectively’.

To book a place, one has to download the booking form in Microsoft Word format, complete it and email it back. It’s rather depressing that a department charged with looking at the future should use such an inefficient way of booking.  Eventbrite, for example, is a free online booking system that I can use from my smartphone or tablet (I can’t edit a Word document on my smartphone or tablet, and even on a PC this is an efficient way of working). Someone in government will have to transcribe all the information from hundreds of Word documents and compile attendance lists.  Eventbrite does this automatically, saving hours on administration.

Online booking is not the future: it’s here now. It’s easy to set up and easier for the user. Should we not expect the government to lead by example?

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Cybercrime and web awareness

The Government must be more vigorous in its approach to cyber security, says the Defence Committee in a report published on 9 January. Interviewed on BBC Radio 4 Today programme Major General Jonathan Shaw, former head of cyber security programme at the Ministry of Defence, argued that everyone using the internet had to become much more aware of the dangers of cybercrime in general.  He called for a public education campaign similar to those in the 1980s aimed at raising the public’s awareness of its responsibilities regarding HIV and AIDS.

I would argue that this means LESS restrictive policies on access to the web in the workplace and more encouragement and education on how to use the web safely. There is little point in asking people to be more aware of dangers if they they have no idea of what these dangers are.

As the Guardian’s Secret Council Officer recently observed

I am not a young upstart or internet techie, but it breaks my heart to see local government believing that it is engaging with social media while describing its approach to new media as “cautious”. This type of presence without engagement is far more damaging to a local authority’s reputation than no presence at all.

He goes to argue that to be effective in social media, officers at all levels need to have their own personal experience of using it as part of their job. They should embrace the challenge to be able to explain their role using just 140 characters.

This level of engagement might not be what the Select Committee had in mind when warning about cyber security, but awareness has to start somewhere and the workplace, where we all spend a lot of time, might be a good place to start.

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Council blocks Google mail

Five million businesses use Google Apps and an estimated 425 million individuals actively use Gmail, a free email service.  We at IRISS use Google Apps for our email, calendar and other services.  For a business Google Apps is very cost effective (about £33 per person per year) and also keeps us pretty much free of spam email. In short, it’s a respected and reliable service provider.

So we were intrigued when a colleague at IRISS found that her emails to a local authority in the north of Scotland were not reaching their intended recipients because the council, apparently, classes email from Google email accounts as spam and bins them. Employees can ask to have Gmail unblocked, but they’d have to know they hadn’t received an email.

It seems an odd policy which, apart from being a rather blunt method of filtering out spam, must add to internal administration costs as well as frustrating those clients and customers who number amongst Google’s millions of users: their communications will treated a spam and binned.  It’s worth reflecting that, far form seeing Google mail as a threat, some local authorities, as noted in a previous blog post, themselves use Google Apps because it saves money and makes life easier for everyone. Something Christie would surely applaud.

 

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UK Digital Strategy – digital by default?

This month the UK cabinet office published its Government Digital Strategy, which restates the objective that government should be ‘digital by default’.

Andrea Di Maio of Gartner has written a useful critique which argues that the strategy is ‘smart, but not smart enough’.  Two criticisms are relevant to the theme of this blog and I’ll quote them verbatim (with my emphasis):

Despite the objectives of increasing the digital capabilities in the civil service, there is very little on the digitalization of the workplace and the role that individual employees can have in leading the transformation of their job. The strategy is imbalanced toward transactions, and does not address employee-intensive interactions, such as case management.

It addresses social media in a very traditional way, focusing on citizen participation in policy making and missing almost entirely how social media can transform transactional and other services, as well as the role of employees on social media as key component of the connective tissue between government and citizens.

These are exactly the points we keep on about in this blog, but progress is slow.  The workforce in the public sector will be unable to transform their own jobs until corporate policies stop being ‘blocked by default’ and allow people more control over which sites and tools they use.

If you are frustrated by blocked access the the internet visit our website to see how you can join the debate.

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Mindreel – a great mental health video resource (blocked!)

 

Mindreel is a database of over 100 films submitted the Scottish Mental Health Arts and Film Festival over the last six years.  SMAFF is a world class festival and we at IRISS were really pleased work with SMAFF and the University of Strathclyde to create Mindreel, a resource of global educational value.

So why is the above message typical of what many people in the public sector see when they try to use Mindreel?  The answer is really quite frustrating. This message indicates that this council’s filtering software by default blocks access to sites offering ‘streaming media’, usually video.   In order to use public money wisely we use a streaming media service called Vimeo to host films on Mindreel.  Why?  Well, as mentioned before in this blog, streaming media is a very cost effective way of sharing video.  For around £160 per year Vimeo will take care of all technical format issues – including the enormous task of testing playback on the increasing variety of mobile devices - to ensure that the videos will almost certainly play on any device. That is, unless the organisation has gone to the trouble of blocking access to streaming media.

In case the message is not clear let me repeat that it costs IRISS only £160 per year to provide access to more than 100 films of exceptional educational value. The cost of burning the films to DVD or renting a dedicated server and testing playback on the various mobile devices would far exceed this sum.

This ‘blocked access’ message is commonplace in local authorities, and indeed in government – despite Civil Service guidelines which encourage more liberal access to social media in the workplace :

Most staff can be trusted to use these technologies appropriately if they are aware of the constraints and the risks. And appropriate line management intervention may, in some cases, be a better solution than tighter technical controls that hinder business use.

( as quoted in a previous Just Do It! post)

The fact that the message advises the user to present ‘valid business reason’ may be of some comfort, but surely this just creates hassle and adds to administrative overhead costs?

As noted in previous blog post the  Christie Commission urged public bodies to be more creative and forward looking in its use of ICT:

…the public sector, at all levels, can do more to transform how it procures, manages and uses digital technology to drive better public service delivery.

What this means in practice is that if third parties, such as IRISS, adopt cost effective technologies to deliver educational materials online, local authorities are swimming against the tide by routinely blocking access to such technologies.

 

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Digital inclusion? Great idea. Can we have it in the workplace too?

People who can seek new information, make sense of it, and share it with their colleagues, will be an asset to any work team. However, they need access to their learning networks while at work, and this is often a challenge. Reduce these barriers, and support PKM [Personal Knowledge Management] practices, and the organization will benefit.

Harold Jarche on Supporting workplace learning.

Personal knowledge management means participating in communities of practice and connecting with other people and ideas, often using the tools we refer to as using ‘social media’.  Organisations that routinely block access to social media are therefore blocking access to learning networks and preventing their staff developing their own personal knowledge management skills.  If people are blocked from watching video on Vimeo or prevented from adding functionality to their browsers (e.g. adding bookmarklets to make it easier to save websites to their Delicious,  Instapaper or Pocket accounts), they will not learn how to exploit the potential of the web for finding and sharing knowledge.

Maybe this is the change of emphasis we need in order to help change attitudes and overcome the pejorative connotations of the term ‘social media’. Should we start talking about personal knowledge management and personal learning networks?  Or maybe we should simply talk about digital inclusion?  Scotland’s Strategy for Digital Inclusion is concerned about

ensuring that nobody gets left behind and that Scotland’s people are still able to exercise their right to engage with the community around them, access learning and services, and play a full role in society

The strategy goes on to talk about making sure everyone has equal access to – and the skills to use – information and communication technologies, whether they want to renew a car’s road tax online or access learning courses. As well as such social benefits, says the government, there are sizeable economic gains which stem from digital inclusion in terms of increased employability and more cost-effective public services. Yet, and this is the most puzzling of paradoxes, people who work in the public services, including Scottish Government employees, are often routinely blocked from accessing these very communication technologies!

Surely strategies for digital inclusion should explicitly embrace the notion of empowering the workforce (a subset of people!) to choose and use whatever tools they wish in order to build their own learning networks and, equally, respond to invitations to join the networks of co-workers and colleagues outside their own organisation?

In a recent blog post Supporting workplace learning in the network era is more than delivering courses through a LMS, Jane Hart notes that this is already happening.

it has been clear for some time that many individuals are already taking responsibility for not only acquiring new knowledge and skills but for a wide range of activities for their continuous learning and professional development.  All of which has now become possible due  to the availability  of an ever-increasing number of instructional and informational resources as well as social tools, together with easy access to huge numbers of people in social networks and online communities.

To try to change attitudes to social media in the workplace, IRISS and the Improvement Service have organised, as part of Glasgow’s contribution to Social Media Week, a discussion panel entitled Who’s Leading? We want to find out who is, or should be, leading the efforts to change attitudes and promote digital inclusion in the workplace.

Come along a put your questions to a panel of experts.  It’s free and you’ll get a glass of wine and some nibbles.

Monday 24 September, 5:30 for 6:30.  More details at http://socialmediaweek.org/blog/event/whos-leading/

 

 

 

 

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Institutional repositories and access to research

In her review of academic publishing (discussed in this Just Do It blog post), Dame Janet Finch considered the role of institutional repositories: databases containing reports of research either before they are submitted for publication in a journal or at some point after they have been published.  Co-incidentally, we have just completed an ESRC funded project to investigate the potential of repositories to provide free access to research relevant to social services.  At present, anyone working in the social services in Scotland may obtain a free Athens password to the digital journal collection on SSKS.  Useful as this is, the cost of subscriptions restricts the number of journals available.

Our report – Improving access to research for the social services - finds that, despite earnest attempts by repository managers and others,  repositories are not delivering open access to all, or even most, research outputs at any of the universities studied, a finding that concurs with Finch’s view that ‘the rate at which published papers have been deposited in repositories has been disappointing’.  Finch recommended action

…to develop the infrastructure of repositories and enhance their interoperability so that they provide effective routes to access for research publications including reports, working papers and other grey literature…

The key word in the above quotation is ‘interoperability’.  In a recent post on his excellent UK Web Focus blog, Brian Kelly reviewed his own university’s Current Research Information System (Pure) which is ‘designed to make it as easy as possible to keep information about research up-to-date, providing ongoing visibility of research activities at the University’.  Kelly highlights what seems to be a vital shortcoming with institutional efforts to provide the kind of interoperability necessary to provide effective access to research publications:

If a key aim is to enhance access to one’s research papers I am still convinced that use of social media services such as LinkedIn and Academia.edu will provide benefits which aren’t provided by a Current Research Information System.

In other words, institutional repositories are rather too inward looking in a world where social networks are encouraging, and enabling, us to be more outward looking, or networked.  Final word to Brian Kelly:

 it seems unlikely that a researcher profiling service which is co-located on the same institutional domain as the institutional repository will provide the ‘Google juice’ to one’s research papers

Ah, is Google the answer?

 

 

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