Let Them Eat Cake

On 16th July 2013 the Guardian raised the important question:

ā€œIs food the future of philanthropy?ā€

This was as part of their report on Free Cakes UK – a service that matches keen amateur bakers with families struggling to provide their child with a birthday cake – delivering its 1,000th cake. Proving that perhaps, in this case anyway, cake is the answer to big questions.


Meanwhile, somewhere else in the world (Glasgow), on the same day, I (Fiona Wood) was starting my journey as a new IRISS employee.

I came to IRISS from a series of academic research posts in collaboration with various Scottish Higher Education Institutes and NHS Boards but I donā€™t have a healthcare background. In fact my background is as an academic researcher specialising in designing programs of activity for childrenā€™s outdoor play and learning.

So whatā€™s it like for an academic/designer suddenly finding they work in the field of social services after years of working in education and health care? Well, let me tell youā€¦.

IRISS is different from any other place Iā€™ve ever worked before. The office is large and open with all staff (including our director) sitting in the same space. At one end there are three sofas used for meetings, chatting, eating, reading and so on.

At the other end there is a bright pink wall with the words ā€œlearning, partnership, creativityā€ embossed in white across it. Below this phrases like ā€œyou are what you shareā€, ā€œan essential aspect of creativity is not being afraid to failā€ and ā€œIf you canā€™t explain it simply, you donā€™t understand it well enoughā€ inspire the organisation.

There is bunting on the ceiling and always a fresh supply of chocolates, biscuits, lots of fruit and, of course, cake!

But, does this style of working work I hear you ask? Well, a colleague, also new to IRISS, summed it up pretty well I think when they said:

ā€œHappier workers are more productive. Get the environment right and everyone functions properly and you produce some nice workā€.

So yes, I think it works.

Now, how does this compare to other organisations Iā€™ve worked for? Well, before IRISS I worked as a researcher in a hospital. There were not open offices, there were not sofas or relaxed spaces for staff to interact with one other and there certainly werenā€™t any pink walls with inspirational quotes. But there was cake.

However, in the hospital the cake wasnā€™t shared across hierarchies because there were doors in the way. The doctors had their cake; the nurses had their cake; the researchers hadā€¦.well we would steal everyone elseā€™s cake. The point is, everyone had a specific role and they stuck to it. They didnā€™t share ideas, they didnā€™t listen to one another, and they didnā€™t know what was going on with each otherā€™s work. Instead, day in, day out, they came in and did their work and didnā€™t stop and think and question one another. This is not co-production.

At IRISS, there is a lot of listening and asking colleagues what they are working on; there is a lot of sharing ideas; and a lot of engaging with one another and openly questioning each other in a friendly way. Each of the staff members have a broad range of skills that they creatively feed into the organisation. This supports the wide variety of projects currently taking place within IRISS, allowing a spectrum of social service issues to be addressed and considered from a wide perspective.

The resulting difference is that in IRISS there is no room for egos or hierarchies.

I am reminded of the striking difference between these two approaches when I attend meetings with external partners. Iā€™ve observed Health and Social Care professionals pointing the finger at one another and complaining about the ā€˜arranged marriageā€™ they are facing at the start of 2014. There is no conversation, no listening, no questioning, no engaging ā€“ instead I see more closed doors, more talking, more blaming.

It is clear more needs to be done to create a happy and collaborative relationship between these groups.

Perhaps they could learn from IRISS.

But what is the solution I hear you ask? Well, itā€™s been 9 weeks so far and Iā€™m not yet sure, but as a starting point I suggest that if we really are going to work together to make a difference for people in Scotland receiving care through Social Services then we have to be willing to listen to one another and actually hear what the other parties are saying.

In short, if youā€™re going to have your cake and eat it, at least share it with your colleagues too [and that includes your external colleagues and those from other sectors].

What do we mean by design?

I’m afraid it is quite difficult to explain, is something others struggle with, and others ignore the need to define.

Design word cloud

ā€œDesign is a particularly fertile and challenging subject for the historian because it occurs at a point of intersection or mediation between different spheres, that is between art and industry, creativity and commerce, manufactures and consumers. It is concerned with style and utility, material and artifact and human desires, the realms of the ideological, the political and the economic. It is involved in the public sector as well as the private sector. It serves the most idealistic and utopian goals and the most negative, destructive impulses of human kind. The task of a design historian is a daunting one requiring as it does a familiarity with a multitude of topics and specialisms.ā€ (Walker 1989).

This fertile ground is illustrated by the use of the word design in the English language. It is used as a noun and a verb, and its use in English vernacular takes on common and descriptive meanings. For example, when referring to the look and desire of something – ā€˜I like the design of those shoesā€™, or being used as a preprocessor and therefore having some kind of cultural significance – ā€˜designer jeansā€™, ā€˜designer brandsā€™, ā€˜designer babiesā€™.

In the field of designer, designers themselves find it difficult to agree on a definition of what design means and so many develop their own interpretations, definitions and meanings of design (Ralph and Wand 2009). Unsurprising really when the breadth of how design is categorised in design libraries ranges from: the history of design, materials, styles, fashions, the evolution of products, systems, environments and structures, theoretical perspectives, design movements, schools and institutions, design from different continents and countries, fashionable or popular designers, design groups, organisations and businesses, conferences, manufacturing companies, brands, journals and magazines, as well as different design fields, subjects and disciplines – which in themselves can be hard to categories or distinguish between in their purley textual, pictorial or a mixture of the two formats.

So with all this confusion itā€™s a wonder that anyone is able to design at all! Not so suggests one design researcher,

ā€œā€¦definitions serve strategic and tactical purposes in inquiry. They do not settle matters once and for allā€¦ Instead, they allow an investigatorā€¦ to clarify the direction of their work and move ahead with inquiry in a particular thematic direction.ā€ (Buchanan 2001)

However in this instance a perspective of design what resonates with the I&I programme is that:

ā€œEveryone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state. Design, so construed, is the core of all professional training; it is the principal mark that distinguishes the professions from the sciences.” (Simon 1996).

At IRISS our relationship between design and innovation and improvement (I&I) in the social services sector is evolving.

Innovation word cloud

Part of our role is to test and reflect on what design can offer those in contact with social services. The blog posts I am writing will focus upon design, participatory design, visual communication and service design which all take a human centered approach but are rather large an ill defined areas. So to support understanding around the perspectives I am engaging with check out my other post – So who designs and what are we designing for?

References

First image sourced from – http://www.nngroup.com/articles/tag-cloud-examples/

Second image sourced from – http://www.123rf.com/photo_16578812_abstract-word-cloud-for-user-innovation-with-related-tags-and-terms.html

Buchanan R (2001) Design research and the new learning, Design Issues, Autumn, Vol. 17, No. 4, Pages 3-23.

Dilnot C (1984) The state of design history: part I, in Design Issues, Vol. 1, No. 1, Spring, pp. 4-23, MIT Press.

Ralph P, Wand Y (2009) A proposal for the formal definition of the design concept, in Design requirements engineering: A ten-year perspective lecture notes in business information processing, Volume 14, 2009, pp 103-136, Springer Berlin Heidelberg.

Simon H (1996) The sciences of the artificial, MIT Press.

Walker J (1989) Design history and the history of design, Pluto Press.