An open call for partners

This project is about genuinely building the work from the bottom up – which means no pre-determined theme or topic – just responding to local needs and issues. Its a new approach because it also means working across different agents in the system – taking a ‘deep-dive’ approach – to see what change we can actually make together over a longer period of time.

Open or predetermined?

That said, at the initial stage, we didn’t have a name for the project, a specific theme, or a partner. This is because we hoped to collaboratively design this shared piece of work. We wanted to make sure that the collaborative approach is modelled through the project from the very start to the very end.

The trouble with this is being open enough to engage people’s curiosity about the work, but not being too vague as to put people off. And, we’ve found that the balance between being clear/easy to understand, and being open/not determined is hard to do.

First steps…

As a first step we put together some text. We agonised over this internally, trying to make sure that there was enough of a ‘hook’ to show peopel that we are serious and committed to the work, but also giving enough space to enable people to see how this could link in with local priorities.

Seeking feedback

We decided to ask a group of critical friends for feedback. And thank goodness for that! This feedback was both fascinating and invaluable. We received comments ranging from ‘you need to be more specific’, to ‘people will want to know more before they engage’, and ‘isn’t this best teased out in conversation, rather than an application process?’, ‘is the substance of this work per-determined?’. In our view, the perceptions from he group we’d engaged with represented a spectrum of attitudes towards project management, tolerance of risk and comfort with uncertainty. Many of these attitudes had been represented within Iriss too.

Specificity

In part due to the fact that we were unable to be specific about the substance (topic of the work, we’d ended up being too specific about our own ideas for how the work might pan out. To some extent we were conscious that because we’re not offering any additional funding for this work, that we’d need to sell ourselves – but it had the opposite effect. Unfortunately, feedback suggested that this actually read as ‘us’ and ‘them’ rather than being the explicit message that we’d hoped to impart about it being a collective ‘we’ relationship. It meant that many were left asking themselves questions around the extent to which the work is something that we were inviting people to participate in, or if our ambition was to co-design the whole thing. Similarly, there were some questions about our role – would Iriss be there to evaluate/ research? Would we enable existing work that was proving difficult to get off the ground? or, would our role be to co-design a new, shared piece of work which we’d develop together for the purpose of learning/making local progress? As a team, we were clear that the role was the latter, but this prompt was useful to enable us to clarify our intention and be explicit.

Critical Friends

We are drawing on the knowledge and expertise from a range of critical friends who will support us as this project takes shape. Their job is to contribute knowledge and expertise from other areas of work. This will involve bringing new ideas, or helping us to make good links and connections nationally. Our critical friends are from a range of organisations including: Glasgow Centre for Population Health, the Joint Improvement Team, SCVO, Stirling University, Leading Room, Scottish Government and Outcome Focus.

Our first meeting was focused on the process of choosing a partner. We’d pulled together the feedback (outlined above) and discussed these issues more broadly. One of our critical friends rightly highlighted that our original process straddled two paradigms – a competition based paradigm where partners would bid to work with us and we’d decide who fit the criteria; and a contrasting paradigm that tries to support shared ownership. Feedback highlighted that by selecting a partner in the process (as was described) could be considered to be reinforcing an ‘expert’ power dynamic. Many of the other critical friends agreed with this feedback.

This was quite difficult for us to hear because this ‘expert’ notion is one of the very things we are keen to challenge!  As an organisation we were really keen to go down the second route, but we weren’t sure how, or what it would be like to give up the single power of decision making (this is something we hope to reflect on throughout the project process).

In the end, we decided that rather than sending out an application form, it would be better to host an ‘open day’ to begin with – as a way to start a conversation about the work and as a means to engage a wider group of people that may be interested in getting involved in a community of practice/interest around this work. We considered that this could enable our collaborative intention to be made more explicit in the process itself as well as the text. The invite and information is here.

Overall…

The views of the critical friends included:

  • it’s more important to get people intrigued and curious, than give the impression that everything is sorted out
  • try to be specific about what you want to get out of the project, so that the ambitions of the work are clear from the outset
  • in systems approaches, the starting point matters as a way of modelling the principles you are working to, and so be careful of the tone of your starting point

Place-based approaches and the NHS

This paper by the Kings Fund links what the Total Place approach has meant for the NHS in England. It has a very service design feel and some lessons from particular areas. This summarises a conference held in 2010 and outlines some or the potential challenges that the NHS will be facing, some of the policy drivers, and also why a place-based approach could be appropriate in the future of health and social care.

Scottish Co-production Network – IRISS chat around co-production

This is a chat that was filmed as part of the 3rd National Co-production Conference in 2014. In the video a group of staff from IRISS are talking around some of their perspectives on what co-production is, and some of the practicalities of this way of working.

Lecture on place-based reform

This lecture was delivered by Professor Frank Oberklaid who is sharing his experiences in Australia as Director for the Centre for Community Child Health at The Royal Children’s Hospital Melbourne. His work is focused on the application of science to policies on children’s health and development, directed towards influencing the way in which communities and public systems can collaborate to produce better child outcomes.

It’s quite a complex presentation but there is a slideshow as well that breaks down some issues connecting communities and services.

Asset-Based Community Development (ABCD)

Asset-Based Community Development (ABCD) is an approach that is both strengths based and community driven. The positive influence of this approach is that it focuses on a local area from a competencies, capacities and resources point of view. This way of thinking and working moves on from looking at the needs of an area, to looking at the contributions of that area.

JRF work in Bradford

In 2004, the Joseph Rowntree Foundation (JRF) made a ten-year commitment to work in Bradford, acting in partnership with others in the city. This report talks about some of the learning from that period of work and we have used it to plug in to our thinkin gof how to work effectively in  place-based way. See here for the full details.

Building Healthier & Happier Communities

This is a project that has been going in East Dunbartonshire. In this area SCVO has working with East Dunbartonshire Voluntary action, the local community health partnership, the council and local third sector organisations to tap into the ability of charities to help people lead healthier and happier lives. It has resulted in a whole range of collaborations and projects that you can see more about here.

Collaborative management of green spaces

placekeeping.jpg

This is a disparate partnership group that work together to design and run green spaces and parks. This is very much about collaborative design that makes the use of a physical space – it is based on people working together to make sure that the spaces they live in are accessible, appropriate and stand the test of time. Check out the details here.

 

Getting buy-in

The Big Idea represented a challenging shift in working style which was not universally embraced by the entire staff team. In fact, it was initially a really polarising initiative within the office. The project represented a huge shift in working from our traditional policy-driven approach to a place-based approach. Getting organisational buy-in was a process that took months, lots of conversation and ultimately, a leap of faith.

What were some of the barriers?

  • a fear of committing to a project without knowing the topic we would be focussed on
  • a worry that we may not be best suited to support hte kind of change communities wanted to see (what if the community identified an issue with potholes? or planning permission?)
  • an acknowledgement that working differently in the community meant a potentially different working week, including working remotely and working on evenings and weekends if needed.
  • a question of resources – by committing significant time to a fairly small geographical region, are we making the best use of our resources as a national organisation?

I think its important to note that we didn’t particularly overcome these barriers and fears, we just came to terms with them and decided that The Big Idea was worth the risk. We learned as a team to deal with uncertainty with different levels of comfort andmake the decision as a collective to build the Big Idea into our three year strategy. Part of that compromise was about individual staff members setting the boundaries of their own skills and capabilities and committing to what they could.

An unexpected outcome was that by debating and justifying the Big Idea internally, we felt more able to explain the project to external partners. In this internal negotiation, we also found that we were living some of hte challenges of collaboration that The Big Idea itself hoped to uncover. Acknowledging our own internal discomfort with collective decision making was an important experience that we were able to share with partnes further down the line.

Then, a change of director meant (of course) a change of direction! The project has originated before this organisational change process began, but it was reevaluated within a new context. A new direction included a focus on scale and reach, which meant it was even harder to imagine an investment in just one place. A new round of negotiation and debate began and what surprised us was that people who had originally been against the new way of working were able to defend it.

A lot of internal papers emerged form this debate and discussion – some of which have been an opportunity for us to articulate our own views on scaling and embedding ideas internally, and some like our thoughts on place-based approaches, which have turned into useful external outputs.

Ultimately we are still grappling as an organisation with our role in The Big Idea, but have found some common ground and appetite for change.

Written by Rhiann McLean